• Mid-level Giving Specialists

    We help you identify, cultivate, upgrade and steward your future major donors!

Proven Results from Experienced Professionals

The Primeridia team has over 50 years of combined fundraising experience. Over the last 20 years we have managed over 25,000 face-to-face donor visits.  In fact, these visit have resulted in a gift over 40% of the time.  Does your organization need to build the next generation of major donors?

Please watch our introductory video to learn about Primeridia and how we help organizations Maximize the Middle!

Tony Smercina

Tony Smercina

Managing Partner
Matt Frazier

Matt Frazier

Managing Partner
Erik Tomalis

Erik Tomalis

Managing Partner
Ray Rastelli

Ray Rastelli

Managing Partner

What we can do for you

Increase Unrestricted Dollars

The Primeridia Mid-level program is a proven way to upgrade your annual donors and significantly grow your unrestricted income.

Identify New Major Donors

The result of a successful mid-level program is major donor identification. If you are preparing for a capital campaign, a Primeridia program can be transformative.

Take You to the Next Level

Many non-profits are looking for new ways to break-out of the status-quo and take their organization to the next level. The Primeridia Mid-level Giving Program can help you get there.

Why consider Primeridia?

A gap exists in every non-profit organization’s donor file. Annual fund programs, which are traditionally driven by direct mail, telemarketing and email solicitations, have a limit to the amount a donor is willing to give. Typically, this “donation ceiling” is $1000. However, major gifts usually start above the $10,000-$25,000 level.  This leaves a significant gap in the donor file that we see as your greatest opportunity.

Over the last 20 years we have developed a proved process to help organizations leverage their mid-level giving opportunity with game-changing results. How do we do it? We visit face-to-face with your loyal annual fund donors, and in some cases, with a targeted group of your non-donors. Sounds crazy, right?  It’s not.  In fact, the organizations that utilize this strategy build strong relationships with their donors since a gift officer visit to a lower level donor is considered an honor.  In fact, many donors are impressed that we would make the investment in them, which in-turn results in larger gifts and a stronger future opportunity. Over the last 20 years, we have managed over 20,000 donor visits and raised over $20,000,000 for our clients.

With Primeridia, you receive a turnkey suite of software and services that enables you to take your development program to the next level.  Each time we work with a new client we start with an Assessment. This Assessment enables us to understand the health of your donor file and assess your potential success. Once we complete the assessment phase, we recruit, train and manage your mid-level giving officers with our proprietary software tool called Velocity. This goal-setting and visit management tool enables each gift officer will make a minimum of 250 donor visits per year. What happens when you visit over 250 donors per year? You create results organizations desperately need; donors and dollars!

The Primeridia Mid-level Giving Program is a proven process which enables you to grow your unrestricted dollars and identify new major donors.

If you are intrigued by this unique approach to fundraising, we would love to connect with you.

Let’s Connect Today!

Want to know more about how Primeridia can transform your development program?  Please click below and complete the following form.

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